Power words for persuasion

Kevin Hogan is well known within the hypnosis and NLP community as well as being considered an expert on body language in his home of the USA.

Kevin has posted lots of videos on YouTube and they are well worth a look if you are at all interested in how other people attempt to gain influence over you. That sounds slightly sinister but remember that could simply be your partner asking you to take out the rubbish!

In the short video below Kevin talks about the those magic persuasive words that prompt us to take action.



To recap those words were:
Imagine
Please/Thank You
Now
Because
"Your name"
Control or in charge etc.

So let's construct a paragraph that might use these words.

Mrs Jones, can you imagine how good it would feel to have all your laundry washed in one go? You really can take back control of those household chores when you use the new Rotospin 1500 washing machine. I'd like you to consider making this purchase today because we have a special offer that not only gives you 20% off the normal price but it also includes a full three year parts and labour guarantee. Mrs Jones, please can you help me to help you make this purchase right now by deciding on whether you would like to use the easy payment plan or an extra 5% discount for paying in cash. Thank you for the order.

Well that may be slightly contrived but similar conversations go on in retailers across the world and very successful they are too. Take a listen the next time you are in a car showroom or a white goods shop; listen out for those power words.